A social app should make you more social.

Social apps were supposed to bring us closer. Somewhere along the way, they became something to do instead.

We’re building Side because we think technology can do better.

01
Your social life should happen outside the app.
The best thing a social app can do is give you a reason to put your phone away. Side should help start something in the real world, not become the destination itself.
02
Social media should create stories, not just show them.
Most social platforms are built around watching what has already happened. Side is about helping things happen in the first place.
03
Friends make ordinary things worth doing.
Not everything needs to be an event, a trip or a perfect plan. A walk, coffee, late-night swim or spontaneous idea can become memorable because of who you do it with.
04
Boredom is underrated.
Having nothing to do used to create spontaneity. Now it often creates another hour of scrolling. Side should give boredom somewhere else to go.
05
Attention is not the goal.
We don’t want success to mean keeping someone inside Side for as many minutes as possible. A successful session might be very short:open Side, find something worth doing, text a friend, close the app.

Success is when you close the app.

Side doesn’t want to be another place where you spend your life. It wants to help you have one.

Your social life should happen outside the app.